School of Podcasting: Expert Tips for Launching and Growing Your Podcast Building Authentic Business Relationships Through Podcasting
Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests.
By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.
When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.
Takeaways:
- Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch.
- Building relationships through your podcast can lead to business opportunities without being pushy about it.
- SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience.
- Don't just focus on the numbers; create meaningful connections with your guests and audience.
Because of My Podcast: Ralph Estep Jr
Ralph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version.
Check out Ralph's show at www.askralphpodcast.com
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Mentioned in this episode:
I'd Love T See you!
I will be at the following events: November 8, Podindy.com Whiteland Indiana January 15-18 Podfest Multimedia Expo in Orlando, Fl February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, Tennessee
Quit Thinking About It and START THAT PODCAST
If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join
Question of the Month November 2025
What do you wish you had known before starting a podcast? Go to schoolofpodcasting.com/question and answer, and be sure to tell us a little bit about your show and your website address so we can link to it in the show notes.