The Russell Brunson Show
The Long Forgotten Power of Correct Affiliate Marketing Implementation
Aug 5, 2024
Discover the often-overlooked power of affiliate marketing that still drives significant traffic. Learn about two-tier affiliate programs to incentivize growth and the Partner With Anthony model to enhance conversions. Explore the Dream 100 strategy that launched ClickFunnels successfully. Gain insights on nurturing affiliate relationships for better trust and sales. Plus, uncover how to simplify influencer collaborations and leverage gamification to boost engagement. This is a must-hear for anyone looking to maximize their business potential!
47:07
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Quick takeaways
- Affiliate marketing remains a dominant traffic source, still providing over 50% of ClickFunnels' traffic despite the rise of paid advertising platforms.
- Implementing a two-tier affiliate commission structure can foster significant growth by incentivizing existing affiliates to recruit new ones, amplifying overall traffic and sales.
Deep dives
The Power of Affiliate Marketing
Affiliate marketing remains a crucial traffic source, outperforming many paid advertising channels. Despite the rise of platforms like Facebook and Instagram, more than half of ClickFunnels’ traffic is still derived from affiliate partnerships. This method offers a lower-risk model for businesses compared to paid ads, providing incentives to others to promote products and only paying commissions based on sales made. By leveraging affiliates, businesses can create a win-win scenario where both parties benefit from the generated sales.
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