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The Social Selling Podcast

S3 E14 - The UK's Most HATED Sales Trainer! Benjamin Dennehy I Social Calls

May 9, 2024
28:27

In this episode of the Social Selling Podcast, host Daniel Disney is joined again by sales expert Benjamin Dennehy, commonly known as "The UK's Most Hated Sales Trainer." They have an in-depth discussion about how artificial intelligence and automation are impacting sales roles, especially cold calling. They talk about the future of AI potentially replacing certain sales functions and how salespeople need to focus on continuously developing their skills to stay competitive.


Main Discussion Points:

- How AI and automation will impact sales roles, especially cold calling
- AI's potential to fully replace certain sales functions in the future
- The need for salespeople to continuously develop their skills to stay competitive
- Issues with how some sales teams focus too much on activity metrics rather than having quality conversations
- The importance of finding and qualifying the right prospects instead of trying to sell to anyone
- How the perception and professionalization of sales needs to evolve to attract top talent


Guest Bios:
Benjamin Dennehy - A sales trainer and LinkedIn expert. Known for his telephone prospecting programs. Founder of the Sales Matrix for sales training courses.

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