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VaynerX Presents: Marketing for the Now Episode 37 | What is The Evolution of TV Like? TV 3.0!!

Oct 26, 2022
Dive into the transformative world of TV 3.0, where traditional viewing meets digital evolution. Explore how streaming and social media reshape content consumption, creating fresh avenues for creators and advertisers alike. Discover the affordable advertising revolution that's leveling the playing field for small businesses. Navigate the marketing complexities of this new era, emphasizing the importance of adaptation and innovative strategies. Finally, learn about the booming documentary filmmaking landscape and its impact on the media.
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INSIGHT

TV 3.0 Definition

  • TV 3.0 blends traditional TV with digital platforms and social media, creating a complex landscape.
  • This convergence allows diverse content consumption and advertising opportunities across various devices.
ADVICE

Affordable TV Ads

  • Small businesses and creators can now run affordable TV commercials on platforms like Hulu for as little as $500.
  • This accessibility levels the playing field, allowing smaller players to compete in the TV advertising space.
INSIGHT

Big Brand Opportunities

  • Large brands can extend linear TV reach and complement digital campaigns by incorporating TV 3.0.
  • This integrated approach allows broader reach and targeted engagement across multiple platforms.
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