The Emergence of NIL Deals

College athletes are now able to earn significant sums of money through name, image, and likeness (NIL) deals, a change that has led to unprecedented financial opportunities in the realm of college sports. Notable examples include Arch Manning, who reportedly secured a $3.1 million deal, and a high school prospect rumored to be acquiring an $8 million NIL agreement. This system allows athletes to profit from endorsements and appearances, enabling them to capitalize on their popularity without their universities directly funding their payments. However, the funding often comes from private donors and alumni, creating a complex relationship between financial contributions and athlete recruitment, leading to claims of a new era of college sports akin to professional leagues.