Today, Explained The price of paying college athletes
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Dec 19, 2024 
JP Acosta, a contributor to SB Nation, and Pablo Torre, a noted sports commentator, dive into the revolution of college athletics driven by name, image, and likeness (NIL) rights. They discuss how these changes allow athletes to monetize their brands while highlighting disparities in earnings. The duo debates whether college athletes should be considered employees, the ethics of funding transparency, and the evolving relationship between college sports and the professional arena. Their insights shed light on the future challenges facing the NCAA and the landscape of college athletics.
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Tyson's Chicken and NIL
- The University of Arkansas's top booster is the founder of Tyson's Chicken Nuggets.
- He uses NIL money to entice players to Arkansas, like Jerry Jones does with the Dallas Cowboys.
NIL and Parity
- NIL and the transfer portal allow players to choose schools, creating some parity.
- Well-funded NIL collectives can help smaller schools retain top talent, like Ashton Jeanty at Boise State.
NIL Regulation
- NIL lacks federal or NCAA regulation, with each state having different laws.
- This allows wealthy schools with powerful alumni to outspend smaller schools, creating an uneven playing field.