The price of paying college athletes
Today, Explained
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Navigating the Future of College Sports
This chapter explores the challenges facing college sports, particularly the NCAA's pursuit of an antitrust exemption amid evolving market pressures. It discusses the implications of treating college athletics as a civic institution versus a business, emphasizing the complexities of athlete compensation and name, image, and likeness rights. The conversation reflects on the bipartisanship issues surrounding legislative change, alongside the emotional and cultural dimensions that make college sports unique.
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