How YouTube Transformed Tyler Cauble's Real Estate Business
Aug 2, 2024
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Tyler Cauble, a Nashville-based real estate investor, has harnessed the power of YouTube, growing his channel to nearly 60,000 subscribers. He shares his transformation into a creator during the pandemic, emphasizing the importance of starting with simple content. Tyler discusses networking, social media strategies, and the role of consistent content in establishing authority. He also dives into monetization tactics, including his lucrative mastermind program and commercial investments, proving how quality production can significantly boost business success.
Tyler Cauble's YouTube journey illustrates how overcoming initial challenges and focusing on action can lead to significant growth in content creation.
Effective marketing strategies, including audience engagement on social media, were crucial for Tyler's success and industry authority establishment on YouTube.
Deep dives
Journey to YouTube Success
Tyler Cobble's journey on YouTube began amid the pandemic in April 2020, spurred by his commitment to educating others about commercial real estate. Initially, he faced challenges due to a lack of available resources in the industry, which ignited his desire to share knowledge once he gained expertise. Early on, Tyler relied on existing blog posts as scripts for his first videos, using simple equipment due to his nervousness about performing in front of the camera. This foundational experience ultimately helped him evolve into a more confident speaker, leveraging both his YouTube platform and marketing strategies to foster growth in his business.
Learning from Early Mistakes
Reflecting on his early mistakes, Tyler emphasizes the importance of just getting started without waiting for perfect conditions. He recalls using subpar equipment and producing videos that did not meet his current standards, which serves as a reminder to new creators of the value in taking action over perfection. He highlights that his most popular video was initially recorded on a basic smartphone, illustrating how content quality can trump technical production in driving engagement. With experience, Tyler graduated to hiring a videographer to enhance his video quality while allowing him to concentrate on content creation and business development.
Effective Marketing Strategies
Tyler's success in reaching a wider audience stems from effective marketing and networking strategies across various platforms, especially Instagram. By focusing on engaging storytelling and interactive content, he generates buzz for his YouTube videos, utilizing features like Instagram Stories to count down to premieres and encourage engagement. He emphasizes the significance of being an authority in both real life and on YouTube, asserting that genuine relationships with industry peers help enhance audience reach. Tyler's newsletter serves as an additional tool, highlighting his latest videos and engaging subscribers directly, fostering a loyal following.
Monetization and Long-Term Goals
Tyler has diversified his revenue streams significantly, with monetization not solely reliant on YouTube ad revenue. His mastermind program, priced at $7,000 for lifetime access, proves to be a substantial income generator, alongside income from his commercial real estate brokerage and educational courses. He emphasizes the long-term benefits of his YouTube investments, stating that quality content can continue generating value for years. With plans to focus on A/B testing thumbnails and enhancing video production, Tyler aims to optimize his strategy further as he scales his channel, showcasing a reflective yet ambitious approach to his growth.
In this episode of the YouTube Creators Hub podcast, Dusty interviews Tyler Cauble, a successful real estate agent and investor who has grown his YouTube channel to nearly 60,000 subscribers. They discuss Tyler's journey, covering his initial challenges, key strategies for promoting content, and various monetization methods, including his $7,000 mastermind program and commercial real estate investments. Tyler shares insights into the importance of production quality, audience engagement, and leveraging additional platforms like Instagram for content promotion. Learn how Tyler's approach could help guide your path to becoming an industry authority on YouTube.
About Tyler
Tyler Cauble is an accomplished commercial real estate investor, developer, and thought leader based in Nashville, Tennessee. A native of Nashville, Mr. Cauble has not only witnessed the city's rapid growth firsthand but has also contributed meaningfully through his developments, renovations, volunteer work, and investments throughout the community. He is also a SUPER successful YouTube creator. With almost 60,000 subscribers on his 4-year-old YouTube channel, Tyler makes over $60,000 each month, all from YouTube.
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