PRODUCT-BASED BUSINESS WITH ALIA O'NEAL

Alia O'Neal is the Founder and CEO of The Product Place. Alia began her career in pattern-making and apparel construction before working her way up to Director of Production and Sourcing. Having climbed to the top of a luxury product-based business, Alia founded The Product Place to help others build up their own businesses. After working with her to create Me Time and achieve my morning journal dreams, I wanted to bring her wealth of knowledge to all of you. I absolutely vouch for her, and she shares so much including how much you can expect to invest, how to avoid being a drop-ship copycat brand, the importance of building out an internal suite catalog, what makes a product-based business so unique, and more! Whether you've been considering creating your own products for a while or you've just started to think about it, this episode is for you.

00:58 — Alia's Background + How She Got Started

10:06 — Current Businesses Ali Sees with The Product Place

13:06 — Investment + Time Commitment

17:35 — Creating a Product (Me Time) + Launching For The First Time

26:34 — The First Step in Creating a Product-Based Business

30:22 — Pros and Cons of Launching with Size Runs vs. No Size Runs

34:46 — Common Mistakes Early Founders Make

41:48 — Manufacturing Overseas vs. Domestically

45:55 — Why Creating Products Is So Special

49:09 — When to Move to a Warehouse

51:07 — Product 24 

Resources:

• The Product Place Website + Instagram
• Product 24 
• Alia's personal Instagram
• Brand New Team Toolkit (Follow us on IG for an exclusive discount code!)
• Team AP Consulting Resources
• Team AP Consulting Services

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