Maximum Lawyer 2030 Called: It Wants Your Law Firm to Stop Self-Promoting
6 snips
Apr 19, 2025 What will law firm marketing look like in 2030? Dive into the importance of building genuine client relationships over just flashy ads. Discover how community involvement can give firms a competitive edge and why authenticity trumps self-promotion. Hear inspiring stories of attorneys giving back to their communities, proving that kindness resonates more than performative marketing. Learn how a firm’s culture shapes its external brand and why your mission should be at the forefront of your marketing strategy.
AI Snips
Chapters
Transcript
Episode notes
Know, Like, Trust Wins
- Law firms thriving in 2030 will embrace the adage "people do business with those they know, like, and trust."
- The industry primarily operates in the "no" marketing realm, focusing on self-promotion rather than genuine connection.
Lead Marketing Authentically
- Marketing must come from authentic leadership and flow through firm culture; outsiders rarely capture this essence.
- Manage social media in-house to genuinely reflect your firm’s values and culture.
David Ehler's Community Impact
- David Ehler gained community trust by offering free legal defense for Uber drivers caught in a police sting.
- He also replaced a stolen Girl Scout trailer, enhancing his reputation through genuine community support.