He Managed $100M+ in PPC Ad Spend (Here's What He Learned) | With Derek Peterson

Most investors waste thousands on PPC campaigns that don't convert, working with agencies that prioritize clicks over closed deals. This conversation reveals the hidden truth about hiring in-house versus outsourcing your marketing, and why most cookie-cutter agencies in the REI space are secretly destroying your ROI while charging premium prices.

Brandon Bateman and Derek Peterson break down 12+ years of managing over $100 million in PPC ad spend across real estate investing campaigns. They expose the costly mistakes investors make when choosing marketing partners, from falling for guarantee scams to hiring the wrong talent. Discover why the "dude" model fails, how data-driven processes beat gut feelings every time, and the exact framework top investors use to evaluate agencies.

Whether you're spending $5,000 or $50,000 monthly on Google and Facebook ads, this episode will transform how you think about lead generation and marketing ROI in real estate investing. 🎯

📖 What You'll Learn

✅ Why hiring in-house PPC marketers costs more than 50% of your ad budget (and when it actually makes sense)

✅ The three agency red flags that reveal who's about to waste your money (including the guarantee scam)

✅ How to access $100K/month custom agency strategies for a fraction of the cost as a real estate investor

✅ Why data aggregation across hundreds of campaigns gives you split-testing superpowers for cheaper leads

✅ Why top PPC talent refuses to work for small REI companies (and what it takes to attract them)

🕐 Time Stamps

00:01 - Introduction: Derek Peterson's $100M PPC Experience 
04:23 - The Hidden Costs of Hiring In-House Marketers 
08:07 - Why Bateman Collective Uses an Agency (Despite Being Marketing Experts) 
11:50 - The Job Security Problem for In-House PPC Managers 
16:13 - Self-Managing PPC: Why Investors Should Never DIY 
19:17 - The $10K Facebook Hack Story: Focus on High-Leverage Activities 23:06 - Red Flags When Evaluating Real Estate Marketing Agencies 
26:16 - Why "The Dude" Model Always Fails 
30:27 - Speaking Your Language: Stop Tolerating Marketing Jargon 
33:37 - The Controversial Truth About Marketing Guarantees 
39:35 - The Patrick Mahomes Analogy: Why Top Talent Doesn't Offer Free Trials 42:23 - The Economics of Agency Guarantees (Why They Can't Work) 
46:15 - Custom vs Cookie-Cutter vs Spec Home Agencies 
51:05 - Why Real Estate Investors Can't Access Quality Marketing Talent 
53:26 - How Data Aggregation Creates Unfair Competitive Advantages 
55:12 - Final Thoughts: Educate Yourself to Make Better Decisions

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