This is episode 496.
Tips for Sales Career Success
Read the complete transcript on the Sales Game Changers Podcast website.
JOHN'S TIP: "Be a zealot about pre-call planning. Read 10-K's, look at their Twitter, go look at their Facebook, go find out as much as you can about that person and their business as you possibly can. If you look at the risk factors in most 10-K's, if you're calling on public companies, you'll know what's on the mind of that person and you don't have to ask the 'what keeps you up at night' question because it's right there in black and white. Get your call opening correct and that call plan. The planning is priceless. Planning a call is priceless.
Sales Game Changers | Tips from Successful Sales Leaders