The podcast features Divyendra Jadoun, 'The Indian Deepfaker', discussing the rise of campaign deep fakes in Indian politics. Topics include the demand for deep fakes in political campaigns, concerns about disinformation, challenges in regulating the technology, and the use of AI in creating altered videos for politicians in India.
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Quick takeaways
Deep fake videos in Indian politics are reshaping how politicians interact with voters through personalized AI-generated content.
Regulating deep fake technology presents a global challenge due to concerns of disinformation, cybersecurity risks, and the need to balance innovation with regulatory oversight.
Deep dives
AI Transforming Political Campaigning in India
Deviendra Singh Jadun, known as the Indian Deep Faker, is revolutionizing political campaigning in India by creating deep fake videos using AI technology. His videos, including deep fakes of Indian Prime Minister Narendra Modi and former US President Donald Trump, aim to reach a wider audience quickly. With the ability to produce personalized videos rapidly, Jadun's work is changing how politicians engage with voters, especially in a country like India with a vast electorate.
Regulating AI and Deep Fakes Globally
The explosive growth of generative AI poses challenges for governments worldwide in regulating its use, particularly concerning deep fakes in political contexts. While some regions like the EU have implemented comprehensive regulations on AI, many countries struggle with formulating effective laws. Critics fear stifling innovation, while proponents emphasize the need to address disinformation and cybersecurity risks.
Impact of Deepfakes on Elections
The spread of deepfake technology raises concerns about its influence on elections, including the potential to deceive voters and manipulate outcomes. Deepfakes, being cheaper and faster to produce, pose a significant disinformation threat globally. While difficult to detect, these AI-generated videos have the capacity to impact voter perceptions and decision-making, highlighting the evolving landscape of political campaigning.
Divyendra Jadoun, known as “The Indian Deepfaker,” is having a pretty busy year. The 31-year-old has built a business around making deep fakes for politicians in India — campaign-style videos where candidates appear to address voters by name.
On today’s Big Take podcast, Bloomberg’s Bangalore-based AI reporter Saritha Rai and EU policy reporter Jillian Deutsch join host David Gura to explore the growing demand for these campaign deep fakes, concerns about disinformation, and the challenges of regulating the technology as India goes to the polls in the world’s biggest election.