Exploring the impact of deepfakes on political campaigns, the chapter sheds light on their deceptive nature and the difficulties in detecting them. From voice cloning to international business ventures, the narrative delves into the complexities of this emerging technology in the political landscape.
Divyendra Jadoun, known as “The Indian Deepfaker,” is having a pretty busy year. The 31-year-old has built a business around making deep fakes for politicians in India — campaign-style videos where candidates appear to address voters by name.
On today’s Big Take podcast, Bloomberg’s Bangalore-based AI reporter Saritha Rai and EU policy reporter Jillian Deutsch join host David Gura to explore the growing demand for these campaign deep fakes, concerns about disinformation, and the challenges of regulating the technology as India goes to the polls in the world’s biggest election.
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