Customer Journeys in Private Aviation

Individuals exploring private aviation typically start by chartering flights before moving on to fractional ownership and possibly full aircraft ownership. When new clients assess their flying habits, they consider factors such as flight frequency, destinations, and passenger numbers. For those flying less than eight or nine times a year, chartering remains the most economical choice, as it avoids upfront costs and ongoing fees associated with ownership. However, once a client reaches around eight to ten trips annually, fractional ownership becomes financially advantageous due to guaranteed aircraft availability and lower hourly rates compared to chartering.