Perpetual Traffic The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It
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Dec 6, 2024 Ralph and Lauren dive into the nuances of business planning for 2025. They discuss the importance of evaluating team dynamics and agency partnerships. The duo emphasizes prioritizing resources and testing new initiatives for scalable success. Key insights include aligning goals and adopting a strategy-over-tactics mindset. They also explore finding loyal clients and compare Meta and Google as marketing channels. Plus, they reflect on lessons learned from 2024’s wins and fails to pave the way for future success.
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Team and Agency Assessment
- Assess your internal team and agency's performance.
- Determine if they align with your 2025 goals.
Strategy Over Tactics
- Businesses often hire for tasks, not strategic thinking.
- Prioritize strategy over individual marketing tactics.
The Silver Bullet Illusion
- Clients often seek a silver bullet solution for marketing.
- True success lies in developing a comprehensive strategy, not just tactics.