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The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It
Dec 6, 2024
Ralph and Lauren dive into the nuances of business planning for 2025. They discuss the importance of evaluating team dynamics and agency partnerships. The duo emphasizes prioritizing resources and testing new initiatives for scalable success. Key insights include aligning goals and adopting a strategy-over-tactics mindset. They also explore finding loyal clients and compare Meta and Google as marketing channels. Plus, they reflect on lessons learned from 2024’s wins and fails to pave the way for future success.
47:03
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Quick takeaways
- Prioritizing strategic planning over tactical approaches allows businesses to align their marketing efforts with changing consumer behaviors for sustainable results.
- Evaluating team dynamics and agency partnerships is crucial for optimizing operations and achieving common goals in the upcoming year.
Deep dives
Maximizing Top Funnel Advertising with Connected TV
Connected TV advertising can significantly enhance the effectiveness of top-of-funnel campaigns by allowing brands to reach a wider audience without incurring the high costs associated with traditional TV ads. Companies like Ad Critter are providing innovative solutions by pairing connected TV ads with display retargeting strategies, ensuring that potential customers are not only reached but also reminded about the brand. This multi-channel approach facilitates a smoother customer journey, enabling better conversion rates as audiences engage with ads across different platforms. The positive results from testing these methods emphasize the potential for businesses to upgrade their advertising strategies effectively.
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