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Distinct Audiences on YouTube vs Audio
- Podcast audiences on YouTube and on audio platforms rarely overlap.
- Each platform reaches nearly distinct groups of listeners that don't cross over much.
YouTube vs Podcast Algorithm
- Podcasts rely on creators to drive growth because no strong audio algorithm exists.
- YouTube amplifies new listeners through its algorithm, making it better for discovering your content.
Creator Returns to Audio-Only Episodes
- A big creator found their podcast stopped growing after switching only to video-based episodes.
- They returned to audio-only episodes, which are quicker to produce and better serve loyal listeners.