How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!

[00:15] Introducing today’s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation.

[00:48] Introducing today’s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.

[02:40] How Phillip went from being an investor to a high-level employee at Avalanche.

[04:59] An overview of Avalanche, how it works, and what they do.

[06:39] Why Avalanche is a layer one blockchain.

[06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum.

[07:36] An overview of Avalanche’s unique marketing strategy.

[09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness.

[11:10] An overview of Avalanche’s recent summit.

[12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games.

[15:00] Insights into Avalanches’ plans to scale.

[15:43] A breakdown of Phillip’s current crypto investments.

[16:41] Phillip’s favorite book and how it applies to business.

[19:15] Phillip’s fondness for productivity management tools and his top picks.

[19:55] Find out how to learn more about Phillip and Avalanche online.