How Two Founders Raised Millions During a Challenging Funding Market

As a healthcare startup, you can have the best idea in the world, but if you don’t have the capital to hire the right people, build your product, and survive a long sales cycle, you’re unlikely to have a huge impact. To put it simply, raising funds has been challenging for health startups over the last couple years. In this StartUp Health NOW episode, we dive into the realm of funding challenges – and despite the hurdles, we bring you tales of hope and inspiration from two founders who successfully raised significant early capital. First up is Matt Swanson, CEO & Co-founder of Reciprocity Health. Reciprocity Health – which joined the StartUp Health community in 2023 shortly after their launch – offers personalized digital programs with financial incentives for completing health actions, aiming to improve patient engagement. Despite being in business for just one year, Swanson and his team secured more than $5 million in funding to expand their innovative financial incentive program. Swanson shares the critical elements that paved the way for their successful first raise. Next, we sit down with Anton Kittelberger, Co-CEO & Co-founder of 9amHealth. 9amHealth – which joined StartUp Health in 2022 – offers comprehensive care for chronic conditions like diabetes, hypertension, and obesity through a virtual clinic. Kittelberger and his team recently closed a substantial $9.5 million Series A extension, leveraging a unique leadership structure and capitalizing on emerging trends in the healthcare market. Discover how they navigated the challenges and capitalized on opportunities to propel their virtual clinic for cardiometabolic conditions to new heights. Join us as we uncover the strategies, insights, and stories behind these funding successes. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable lessons and inspiration for anyone navigating the healthcare startup landscape. Tune in and get ready to be inspired! Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion