Business Wars Netflix vs Blockbuster Revisited - Dirty Tricks | 3
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May 6, 2019 In a battle of wits, Blockbuster employed sneaky tactics, like sending spies disguised as housewives to infiltrate Netflix. The rivalry intensified with Blockbuster's attempts to replicate Netflix's success through questionable methods. At the Sundance Film Festival, bold strategies from both companies played out against the backdrop of an evolving entertainment landscape. Meanwhile, Netflix's innovative approaches launched it toward a bright future, hinting at aspirations to disrupt traditional media even further.
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Blockbuster's Spy Mission
- Blockbuster hired a woman to pose as a Netflix customer and tour a warehouse.
- She gathered intel on Netflix's operations, raising suspicions of Reed Hastings.
Sundance Snub
- At Sundance, Shane Evangelist and Ben Cooper were locked out of a Netflix party.
- This motivated Evangelist to outdo Netflix at the following Sundance.
Mimicry is Not Enough
- Evangelist focused on replicating Netflix's website and distribution.
- However, he overlooked the importance of data and algorithms.