109. James Wedmore Cried & Then Taught Me How to Sell Better

What if selling more of your digital product wasn’t about hustling harder—but about aligning more deeply with what truly works? Let’s talk about creating offers that feel like a full-body yes for both you and your audience.

In this heart-centered, strategy-rich episode, I’m joined by my dear friend and longtime mentor, James Wedmore, for a conversation that blends the practical and the mystical sides of growing your digital product business. James shares powerful lessons from his 18+ years in the online space, including how love, synchronicity, and deep trust have shaped his journey—and how those same elements can unlock massive abundance in yours.

We dive into why even the best ideas can sometimes go unsold, what makes an offer truly irresistible, and how to tap into both aligned action and effective strategy to spark momentum. Whether you’re already selling courses or dreaming about turning your wisdom into a scalable online business, you’ll walk away with fresh insights and practical tools to move forward with clarity and confidence.

“The first key to understanding why your digital product isn’t selling is this: It will never sell itself. You’ve got to create an irresistible offer and show up for it.” –James Wedmore

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:21) Guest Introduction: James Wedmore
(01:50) Transitioning to Online Business
(02:19) Marketing Strategies for Success
(03:27) Synchronicity and Alignment
(07:32) The Law of Synchronicity
(10:34) Personal Engagement Story
(15:52) Life Changes and Business Growth
(25:30) The Importance of Taking Action
(29:21) Webinars as a Business Strategy
(34:13) Enhancing Offers for Better Sales
(40:02) Key Elements of a Successful Launch
(43:16) Scaling Your Business
(56:16) Rise of the Digital CEO Training

🎧 Podcast Promo: The Rise of the Digital CEO is HERE!

If you’re ready to sell more digital products with greater ease—and stop feeling like you’re doing all the things with minimal results—then this is your moment. I’m so excited to invite you to my favorite free online business training of the year: The Rise of the Digital CEO.

Led by my friend (and recent unofficial launch coach!) James Wedmore, this training is packed with the exact strategies and step-by-step processes that helped us increase our 2024 launch revenue by 63%—without working longer hours or hustling harder.

In this 3-part training series, you’ll learn how to:

• Break through your financial goals with a repeatable strategy
• Craft irresistible offers that attract your dream clients
• Understand and leverage key metrics (like Earnings Per Lead!) to grow without burnout
• Create money on demand with a 6-step process that actually works
• Align your strategy with your inner guidance so your business feels as good as it performs

James blends soul and strategy in a way that’s rare and incredibly effective. He’s the real deal, and he’s built a $12M/year business while surfing every day and staying deeply connected to his purpose.

This free training only happens once a year and is truly the most valuable I’ve ever attended in my 15+ years in the online business world.

🎟 Reserve your seat now at katenorthrup.com/rise.
📅 It starts May 29, 2025—don’t miss it.