Todd Hoyer, Digital Content Producer

About the podcast: Unlocking Your World of Creativity

Unlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.

This is a podcast where diverse creative professionals from all over the world ttalk about how they get inspired, how they organize their ideas, and gain confidence to make the connections needed to launch their amazing work.

Our guest: Todd Hoyer

Todd is a content producer in digital, animation, film, and video. Pretty much all kinds of mediums. And he has also worked in interactive games, trade shows, display branding, and the visuals needed to really tell stories.

Todd has been doing digital and video long before those words were even known to be digital. He told us about how he started back in college by cutting film and tape and then as soon as he got out of college, he was given a computer and digital non-linear editing system. He didn’t know how to use it, but he was able to figure it out on his own and start his career from there.

His approach to structure and style

Todd has always been more interested in the editing side of things; he of course had to learn how to do a little bit of everything, from shooting to audio. But editing was always what held his interest. He says that when it comes to putting a story together through editing, sometimes there’s a plan and other times it is just a matter of staring at the footage for a day, reflecting on it, and then working the next morning into building that story that you created in your mind.

Todd talks about how it is very important to be able to visually tell a story in a compelling way. And editing is a major component in that, for which, there are certain techniques that you can use to achieve your goals.

He summarizes his latest technique into listening and absorbing the information presented and experimenting with ideas before turning them into complete compelling stories.

The Todd Hoyer Style

For Todd, each project is different so no matter what genre or industry, whether it is healthcare film or training film, he feels the same excitement facing each one of the new creativity challenges. One of his favorite projects was a food safety training video that he spent nine months working on. It took him across the country and he got to meet a lot of interesting people.

The production and post-production also proved to be interestingly challenging because they dealt with translations into other languages, different cuts for the Asian market. But in general, it was a very complex project in which Todd got to explore his knowledge and abilities to a great extend to face the challenges and deliver an amazing piece

His current project

Todd is currently working on a mini-documentary series called Salsabrate. The brand is called Fresh Cravings and the campaign for 2021 is called “Salsabrate the Good.” They are giving $5,000 to 50 charities and they are making episodes telling their stories and releasing those stories to all of their social media channels, Youtube, Instagram, TikTok.

Making Tiktoks also proved to be a new challenge for Todd as he had to adapt to a new form of storytelling that is more brief. Salsabrate is a year-long campaign where they will be releasing new episodes each week.

Each charity has its own story, so telling that story changes the way he has to approach the editing. There isn’t a formula to follow. Another very important component to creating this type of content is making sure they hit the most engagement in the social marketplace.

If you’re interested in following Todd and learning more about his projects you can contact him through his LinkedIn profile, Todd Hoyer.

If you’re interested in the Salsabrate the good campaign and videos, you can find them at freshcravings.com/salsabrate and you can see all the videos there and even nominate a charity.

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