The Money with Katie Show

Women in Pop Culture Saved the Economy—Why Are They Still the Punchline?

Mar 6, 2024

Exploring the economic power of women in media, the podcast delves into the influence of Barbie, Beyoncé, and Taylor Swift on the economy. Kate Kennedy discusses how society undervalues women's media interests and the financial impact of women's storytelling. The conversation also addresses gender disparities in the industry, the Bechville Test, and the challenges faced by women in podcasting.

59:54

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Episode guests

Kate Kennedy

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Episode notes

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Quick takeaways

Women's media generates billions, yet faces belittlement and gender biases in society.

Women's economic influence is substantial, but undervalued compared to male-dominated sectors.

Unpaid domestic labor by women significantly boosts global GDP, emphasizing its economic importance.

Deep dives

Perceptions in Financial Media

Women's interest in financial media is often perceived differently due to gender biases. Despite initial neutrality, women discussing finance are often labeled as catering to only female audiences. The speaker shares personal experiences of perceived branding for women in finance, highlighting gender assumptions in the industry.

Introduction

5min

Economic Impact and Women's Financial Independence in Media

6min

Gender Disparities in Media and the Influence of Women in the Industry

13min

Exploring Media Representation and Economic Power of Women's Interests

4min

Navigating Societal Perceptions and Gender Bias in Media

31min

Advocating for Gender Representation in Podcasting

2min

If the entire US economy were worth $1,000, a few of those dollars would be driven by music and movies. Of those few dollars, just three people (of whom one is imaginary) were at the helm in 2023, driving 30 cents of it on their own: Barbie, Beyoncé, and Taylor, who together generated around $10 billion in economic value last year.

But despite this strong showing, women's media is still consistently belittled. Author, culture commentator, and host of the popular Be There in Five podcast, Kate Kennedy joins me to unpack the ways society often delegitimizes women's interests, how pop culture shapes actual culture, and the (financial) power of women's storytelling.

Transcripts, show notes, production credits, and more can be found at: https://moneywithkatie.com/womens-economic-power

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The Money with Katie Show

Women in Pop Culture Saved the Economy—Why Are They Still the Punchline?

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Perceptions in Financial Media

Women's Economic Power

Unpaid Domestic Labor and GDP Boost

Media Representation and Influence

Gender Disparities in Podcasting

Remember Everything You Learn from Podcasts