Perpetual Traffic STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit
Dec 2, 2025
As the Black Friday frenzy winds down, insights on profit versus sales volume take center stage. Learn how successful planning must start months in advance to protect future margins. Discover the three buyer groups to analyze for real profitability: donor, reactivated, and new buyers. Find out how steep discounts affect profit, and why CFOs should be involved in setting offers. Tips on converting BFCM buyers into loyal customers and monitoring repurchase rates are also shared to maximize Q4 success.
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Analyze Black Friday Profitability Now
- Do analyze Black Friday profitability immediately instead of assuming revenue equals success.
- Calculate NCAC, NAOV, MER and runway to know if holiday sales scaled at a loss.
Set Post-Black Friday Revenue And Runway Plans
- Immediately review revenue targets, December goals, and capacity after Black Friday.
- Calculate runway if you scaled at a loss and plan reacquisition strategies to return to profitability.
Perpetual 60% Off Kills Margins
- Ralph shared a client that ran perpetual 60% off and hid margins by raising prices.
- That approach eventually failed and illustrates why blanket huge discounts are dangerous.