10 MINUTE MARKETER - Bite sized marketing strategies for everyone! How To Make Cost To Acquire A Customer $0
Sep 18, 2025
Discover how to drive your customer acquisition cost to zero with innovative strategies! Learn about negative CAC and the math behind it, along with real client examples. Explore the benefits of owning media for profitable customer acquisition, and dive into SaaS media strategies that leverage attention for conversions. Understand how to purchase and monetize newsletters and blogs, and hear about using AI-generated personas to scale your marketing efforts effectively.
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Negative CAC Defined
- Negative CAC means your marketing not only costs $0 but actually generates profit through other revenue streams.
- It flips CAC from an expense into a revenue-generating lever for growth.
Media Business Example
- Marketing Max runs a profitable media business called Marketing Max that sells sponsorships and covers its own marketing costs.
- Unsold ad inventory in that media business promotes his other agencies and products, creating negative CAC.
Acquire Relevant Media Properties
- Buy or build media properties related to your audience and use their ad inventory to promote your core offers.
- This converts otherwise-unsold marketing space into low or negative CAC customer acquisition.