10 MINUTE MARKETER - Bite sized marketing strategies for everyone! cover image

How To Make Cost To Acquire A Customer $0

10 MINUTE MARKETER - Bite sized marketing strategies for everyone!

00:00

What Negative CAC Is and How It Works

Defines negative CAC, walks through CAC math and client examples, and shows how owning a profitable media business (and Hearst's newspaper buys) can make customer acquisition effectively zero or profitable.

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