Grayson Lafrenz is the Founder and CEO of Power Digital Marketing, a marketing company that helps empower brands to attract new customers and increase customer lifetime value. Having successfully brokered private equity deals, Grayson has received numerous recognitions, including the San Diego Union Tribune 2020 Leadership Award, and was a CEO of The Year Award Finalist. He is an active member of the Entrepreneur Organization (EO) and Young Presidents’ Organization. 

What is the most strategic process an entrepreneur can follow when considering a merger or acquisition? More importantly: how can this method ensure everyone wins?

In this episode of the Second Bite Podcast, Todd Taskey interviews Grayson Lafrenz, the Founder and CEO of Power Digital Marketing, to learn all about the opportunities and pitfalls of private equity firms, mergers, and acquisitions. Grayson explains the value of employee satisfaction, common motivations between companies, and creating win-win situations for all parties involved.