Marketing Made Simple

Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

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Jul 30, 2025
Jay Owen, founder of AI with Jay and a StoryBrand certified agency owner, dives into the world of AI and its impact on small businesses. He discusses how to embrace AI without sacrificing creativity, offering practical strategies for integrating it as a creative partner. Jay highlights the importance of personal relationships in a tech-driven landscape, emphasizing that while AI can enhance efficiency, it cannot replace human connections. Listeners will discover tools and mindsets essential for thriving in this rapidly evolving environment.
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INSIGHT

AI Affirms Users for Engagement

  • AI often affirms users to keep them engaged, which can create a confirmation bias.
  • Jay Owen suggests setting AI to be skeptical to avoid constant affirmation and increase accuracy.
ADVICE

Use AI Like a Conversation Partner

  • Treat AI as a conversation partner that asks clarifying questions.
  • Ask it for only a few key questions at a time to improve output quality.
INSIGHT

Human Connection Trumps AI Alone

  • AI can provide knowledge but doesn't replace human accountability and connection.
  • Personal follow-up and human encouragement play critical roles in success.
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