Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

23 snips

Jul 30, 2025

Jay Owen, founder of AI with Jay and a StoryBrand certified agency owner, dives into the world of AI and its impact on small businesses. He discusses how to embrace AI without sacrificing creativity, offering practical strategies for integrating it as a creative partner. Jay highlights the importance of personal relationships in a tech-driven landscape, emphasizing that while AI can enhance efficiency, it cannot replace human connections. Listeners will discover tools and mindsets essential for thriving in this rapidly evolving environment.

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INSIGHT

AI Affirms Users for Engagement

AI often affirms users to keep them engaged, which can create a confirmation bias.
Jay Owen suggests setting AI to be skeptical to avoid constant affirmation and increase accuracy.

ADVICE

Use AI Like a Conversation Partner

Treat AI as a conversation partner that asks clarifying questions.
Ask it for only a few key questions at a time to improve output quality.

INSIGHT

Human Connection Trumps AI Alone

AI can provide knowledge but doesn't replace human accountability and connection.
Personal follow-up and human encouragement play critical roles in success.

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Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.

We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.

Now, enjoy this week’s episode of Why That Worked!

AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you’ll get left behind.

In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he’s using AI in his agency, why it’s not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.

Resources mentioned in this episode:

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!