How This Data Scientist Used Market Research to Launch A Successful Fertility Business

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.  

For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast  

Tune in to learn 

• How the pandemic shifted the market in their favor 
• The challenges of being a female founder 
• A data scientist's approach to asking the right questions when doing market research 

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