The journey from agency to two successful SaaS products

Michael Kamlightner, the founder and CEO of walls.io and SWOT.io, shares his journey of starting an agency specializing in Facebook app development and then launching SWOT.io to help clients manage Facebook communities. He later created walls.io as a social media content aggregator. It took time to find their first 10 customers, but they focused on German-speaking markets and larger companies. Michael also delves into the challenges of running two bootstrap companies simultaneously and the need for clear focus. The success of the products came from their quality, positioning, and differentiation from low-cost competitors.