The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
382: Walls.io: Bootstrapping Solo to Over $10M ARR - with Michael Kamleitner
Jan 18, 2024
Michael Kamleitner, founder and CEO of Walls.io and Swat.io, shares his journey as a bootstrap solo founder, growing his businesses to over $10 million in annual revenue. He discusses the challenges of managing two separate products, positioning them in crowded markets, and the struggles of being a solo founder. He emphasizes the importance of meaningful networking, the love for Greece, and the support of friends and family.
59:35
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Quick takeaways
- The success of Walls.io and Swat.io can be attributed to their quality, positioning, and differentiation from low-cost competitors.
- Pivoting quickly during the pandemic and integrating their social media content hubs into virtual event platforms helped Walls.io survive and thrive.
Deep dives
The journey from agency to two successful SaaS products
Michael Kamlightner, the founder and CEO of walls.io and SWOT.io, shares his journey of starting an agency specializing in Facebook app development and then launching SWOT.io to help clients manage Facebook communities. He later created walls.io as a social media content aggregator. It took time to find their first 10 customers, but they focused on German-speaking markets and larger companies. Michael also delves into the challenges of running two bootstrap companies simultaneously and the need for clear focus. The success of the products came from their quality, positioning, and differentiation from low-cost competitors.
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