The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 382: Walls.io: Bootstrapping Solo to Over $10M ARR - with Michael Kamleitner
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Jan 18, 2024 Michael Kamleitner, founder and CEO of Walls.io and Swat.io, shares his journey as a bootstrap solo founder, growing his businesses to over $10 million in annual revenue. He discusses the challenges of managing two separate products, positioning them in crowded markets, and the struggles of being a solo founder. He emphasizes the importance of meaningful networking, the love for Greece, and the support of friends and family.
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Agency Work Seeded Both Products
- Michael started a Facebook-focused agency in 2008 and used client problems to spark product ideas.
- Those agency projects directly produced the early prototypes for Swat.io and later Walls.io.
Prototype Fast, But Avoid Customer Overfitting
- Build fast prototypes and put them in customers' hands quickly to gather feedback.
- Beware overfitting the product to a few early customers with idiosyncratic demands.
First Customers Took Years
- The first 10 customers for Swat.io took between one and two years to acquire.
- Early agency customers then helped spread the word to new users.