Dig In: Peas and Tariffs a History with Nicole Atchison, CEO of PURIS Holdings

Nicole Atchison, CEO of Puris Holdings, shares her journey in the food industry, focusing on the evolution of Puris from a seed breeding company to a leader in pea protein production.

She discusses the importance of innovation in overcoming taste challenges associated with pea protein and delves into the complexities of the global supply chain and trade dynamics affecting the pea market. In this conversation, Nicole discusses the evolving landscape of the pea market, particularly focusing on the impact of tariffs and trade flows. She explains the complexities of anti-dumping measures and their implications for American manufacturers.

The discussion also highlights the challenges and opportunities within modern manufacturing, emphasizing the need for innovation and the potential for career growth in this sector. Nicole shares valuable advice for aspiring entrepreneurs, drawing parallels between sports and business perseverance.

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