As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success?
In this episode, I'm joined by Robbie Kellman Baxter - author of the bestselling book 'The Membership Economy' and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model.
In this episode, Robbie and I discuss:
- Common mistakes businesses make when they attempt to transition to the membership model
- Robbie's top tips for member retention
- The core differences between transactional businesses and membership businesses
- The keys to surviving and thriving in The Membership Economy
- What the future holds for the membership model
Membership Geeks Podcast with Mike Morrison