Grow A Small Business Podcast With more than 20 years of experience in marketing, now creating a huge gaming platform to help women & femme create content, build community & empower others. With over 25 awards in their first year of launching & 2-10 FTEs. (Rebecca Dixon)
In this episode, I interview Rebecca Dixon, Co-founder and CEO of the*gameHERs based in New York, United States of America. Rebecca, who loves sports, has set up her gaming platform together with her co-founders to support women's empowerment and provide a safe and friendly community for female gamers. With more than 20 years of experience in advertising, marketing, brand partnerships, event planning, building authentic and engaged communities, Rebecca decided to leave and sold her company in 2016 and discover the better and huge opportunities in the world of gaming. The*gameHERs was founded in 2019 and has been running for 2 years with multiple awards and from 2 to 10 FTEs.Rebecca has said that growing a small business requires teamwork and a good relationship with your co-workers. So she says, "If you create a culture where it's a positive environment, and everybody feels like they're valued, which is something I certainly want to do, then it's going to be better for the humans involved and better for the business." The Cast Covers:
- Amplifying and centering the voices of women and femme-identifying gamers
- Women Empowerment
- A sexist-free space for the casual players, the hardcore gamers, the techies, the streamers, the designers, the cosplayers, the developers, and programmers.
- Provides a safe, inclusive space for collegiate women and femme
- Identifying humans who game and/or have a desire to work in the gaming industry.
- Advance the role, voice, image, and power of all the*gameHERs in the gaming world.
- Networking, Learning, Video Games, and Conferences.
- Connecting with female gamers from different parts of the world.
- Marketing applications for gamers.
- App Developer
Additional Resources:
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Quotes:
"Success is certainly the art from a business perspective." –Rebecca Dixon
"If you create a culture where it's a positive environment, and everybody feels like they're valued, then it's going to be better for the humans involved and better for the business." –Rebecca Dixon
"We add people to our team, our number one strategy is to look within our own community." –Rebecca Dixon"For professional development, what I do is follow certain people in my industry, and even reach out, reach out to them. I consider that professional development too." –Rebecca Dixon"Make sure that you're also thinking and reading and knowing what's going on in my industry, not just my little business, to make sure that what you're growing is what you should be growing." –Rebecca Dixon___________________Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0