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In this episode of the Lowdown on Low-Code, Rob Koplowitz, Ryan Duguid, and John Rymer sit down with Rick Greenwald to discuss the concept of evaluative research in technology purchasing. They explore how evaluative research helps buyers navigate complex decisions, the role of analysts in shaping vendor perceptions, and the implications of crowdsourced feedback. The conversation emphasizes the importance of understanding individual needs when making purchasing decisions and introduces a new approach to evaluative research being developed at Analysis.Tech, aimed at providing tailored insights and up-to-date information for buyers.
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