Analysis.Tech's Approach to Evaluative Research

In this episode of the Lowdown on Low-Code, Rob Koplowitz, Ryan Duguid, and John Rymer sit down with Rick Greenwald to discuss the concept of evaluative research in technology purchasing. They explore how evaluative research helps buyers navigate complex decisions, the role of analysts in shaping vendor perceptions, and the implications of crowdsourced feedback. The conversation emphasizes the importance of understanding individual needs when making purchasing decisions and introduces a new approach to evaluative research being developed at Analysis.Tech, aimed at providing tailored insights and up-to-date information for buyers.

Takeaways

• Evaluative research is designed to help buyers make complex decisions.
• Analysts provide insights but buyers often simplify their findings.
• Crowdsourced feedback can be valuable but lacks nuance.
• Understanding your needs is crucial for effective decision-making.
• There is no universal leader in the market, only leaders for specific needs.
• The evaluative research process must adapt to rapid market changes.
• Feedback from users is essential for refining evaluative research.
• A tailored approach to evaluative research can enhance buyer experience.
• The importance of collaboration between vendors and analysts is emphasized.
• Future evaluative research will focus on real-time updates and broader vendor inclusion.