Traction Building a Category Leader with Jason Smith of Klue
On this episode, Jason Smith, CEO and Co-Founder of Klue, shares top lessons from building a category leader.
Specifically, Jason discusses:
- The challenges and successes in the entrepreneurial journey.
- Generating and refining business ideas, highlighting the value of feedback.
- The importance of selecting the right co-founder, focusing on trust and skill complementarity.
- Overcoming hurdles from initial concept to execution, emphasizing resilience.
- Effective strategies for building a customer base.
- Enhancing product development through customer feedback.
- The transition from self-funding to securing $80 million in venture capital and its impact on business expansion.
- The complexities and considerations involved in evolving a company into a multi-product enterprise.
Resources Mentioned:
Klue’s website - https://klue.com/
This episode is brought to you by:
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