Rev-n-u Unplugged JD Miller -Board Communication, CRO Character & AI
6 snips
Oct 22, 2025 
In this engaging discussion, JD Miller, a seasoned sales executive and author, dives into vital insights for Chief Revenue Officers. He emphasizes the importance of effective board communication, arguing it's often the root cause of short tenures. JD suggests transforming the board from an adversary to an ally, using transparent updates to build trust. He also highlights essential CRO traits, such as data literacy and emotional intelligence, while discussing AI's role in enhancing sales without replacing human connection. A must-listen for anyone in sales leadership!
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Communication Beats Hiding Misses
- Poor board communication, not missed quota, shortens CRO tenure dramatically.
- Regular transparency builds trust and extends a CRO's stay in the role.
Weekly One-Page Board Updates
- Send a weekly one-page update that repeats the same core topics to build memory and reduce emotion.
- Include a one-page annual plan and status on five or six strategic sales projects.
Pre-Wire Bad News Early
- Pre-wire bad news with board members and operating partners before high-stakes meetings.
- Use consistent weekly reporting so surprises don't cause shock or distrust.
