The Programmatic Digest 172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg
In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.
We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.
The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.
Special shoutout to our honorary mentions:
Advance Women: https://advancewomenofficial.com/
Priti Powell: https://www.linkedin.com/in/pritip7/
Hollis Guerra: https://www.linkedin.com/in/hollisguerra/
Sophia Westrich: https://www.linkedin.com/in/sophiawestrich/ Melinda Han Williams: https://www.linkedin.com/in/melindahan/
Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/
ATG: https://www.adtechgod.com/
Admonster: https://www.admonsters.com/conferences-and-events/
Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/
Advance Women: https://advancewomenofficial.com/
Priti Powell: https://www.linkedin.com/in/pritip7/
Hollis Guerra: https://www.linkedin.com/in/hollisguerra/
Sophia Westrich: https://www.linkedin.com/in/sophiawestrich/
Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/
Amelia Tran: https://www.linkedin.com/in/ameliatran/
Ari Paparo: https://www.linkedin.com/in/aripaparo/
Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/
Rob Beeler: https://www.linkedin.com/in/robertabeeler/
Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/
Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx
Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz
Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp
Announcement
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About Us:We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:
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Timestamp:
(00:02) - Programmatic Industry Insights From Mockitecture
(14:39) - Privacy and Diversity in Tech Conferences
(18:45) - Industry Diversity and Inclusion Discussion
(31:52) - Ad Ops in Ad Tech
(40:28) - Brand Safety and Ad Tech Innovations
(46:59) - Evolution of Tech Industry Insights
Meet Our Guest:
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Allie Lichtenberg
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Shannon Rudd
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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https://www.linkedin.com/in/helene-parker/
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Learn Programmatic
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Programmatic Digest
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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