110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing

Anish Raul, Senior Marketing Lead at Sling TV, discusses the cutting-edge use of AI in marketing. He highlights how brands are harnessing generative AI to craft hyper-personalized customer experiences at scale. The conversation also tackles the complexities consumers face when seeking seamless interactions with services, emphasizing the need for simplicity to build brand loyalty. With a fun twist, they explore whimsical ideas and brand relationships, reflecting on the emotional connections that consumers have with their favorite brands.