ProductLed Podcast Decide What to Give Away vs. What to Monetize
Mar 5, 2025
This discussion dives into the strategic choices businesses face when deciding what features to offer for free and what to monetize. Real-world case studies like Tettra showcase the benefits of freemium models for user retention. The DEEP framework provides a structured approach to creating effective free offerings that deliver immediate value. Key insights include the importance of intentionality in model design and practical tips for defining entry-level features. The conversation also covers user journey gamification, enhancing user experience at each engagement stage.
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Intentional Free Model Benefits
- Most founders guess what to give away for free, resulting in poor user outcomes and business performance.
- An intentional free model that gives just the right value boosts MRR, reduces churn, and increases signups.
Tettra's Freemium Success
- Tettra switched from a 15-day free trial to a freemium model without a time limit and no credit card requirement.
- This change tripled upgrades by the fifth quarter and maintained retention above 70%.
No One-Size PLG Model
- No single product-led model fits all; success depends on the model elements, not the model type.
- Effective models give users what they need to succeed at their journey stage.
