Aubrey Marcus Podcast

The Blueprint For Business Success (without hacks) w/ Clay Hebert #468

Jul 2, 2024

Marketing guru Clay Hebert shares insights on real business success, storytelling, and personal branding. Topics include aligning personal values with business, navigating social media landscapes, a contrarian approach to sleep cycles, crafting effective business messages, and the impact of AI across industries. Emphasis on skill development and mastering disciplines through consistent practice.

01:36:25

Creator website

Episode guests

Clay Hebert

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Crafting portable stories simplifies conveying complex ideas effectively.

Initiate marketing by prioritizing customer needs with 'Up at Night Test'.

Resonate with customers using 'you' and 'your' in copywriting for engagement.

Positioning is crucial in standing out; leverage AI as a complement, not replacement.

Deep dives

Understanding the Essence of Portable Stories

Crafting portable stories is crucial to convey complex ideas in a simple, impactful manner. Portable stories involve contrarian angles, like Nick Littlehale's sleep cycles concept transforming sleep understanding. The practical application of these stories extends to book content, coaching services, and beyond, facilitating clear, engaging communication.

The Success of Taking Bold Risks in Branding

01:40

Intro

2min

Upcoming Fit For Service Summit and Mudwater Ad

4min

Discussion on a Retreat Facility and Business Expertise

2min

Building a Successful Business Aligned with Personal Values

21min

Navigating the Social Media Landscape

14min

Exploring a Contrarian Approach to Sleep Cycles and Making Up for Lost Sleep

5min

Navigating Misconceptions and Crafting Effective Business Messages

29min

Navigating the Impact of AI in Various Industries

16min

Emphasizing the Value of Practice and Skill Development Across Disciplines

3min

Marketing guru Clay Hebert doesn’t pull his punches in sharing his wisdom on what is real, and what is bullsh*t.

For a decade, Clay led teams at Accenture, solving complex problems for global Fortune 500 companies. He escaped corporate America to attend the most selective MBA program in the country...he was one of only 9 people to learn directly from marketing expert Seth Godin for six months. Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport.

He’s helped over 2000 projects raise over $100 million total on crowdfunding platforms Kickstarter and Indiegogo. Forbes called him “one of the next generation of business and media influencers” and he was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk.

In this episode Clay is here to help us figure out what we really sell, how to tell better stories, grow our brands, and do the work we’re meant to do.

FIT FOR SERVICE Go to fitforservice.com to find out more about the online and in person experiences.

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RAICES INKA Helping to raise one more person‘s consciousness, which ultimately raises global consciousness. ⁠⁠⁠⁠⁠⁠⁠⁠www.raicesinkas.com/⁠⁠⁠⁠⁠⁠⁠⁠

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