How to Get Started with Outcome-Based Product Roadmaps - Roman Pichler
Jul 1, 2024
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Roman Pichler discusses transitioning from feature-based to outcome-based product roadmaps, emphasizing the importance of creating value and achieving specific outcomes through a four-step process.
Transitioning from feature-based roadmaps to outcome-based ones involves setting clear outcome-based goals and involving key stakeholders in goal-setting.
Building successful outcome-based product roadmaps requires setting clear outcomes aligned with product strategy and involving stakeholders in collaborative workshops.
Deep dives
Benefits of Outcome-Based Product Roadmaps
Outcome-based product roadmaps offer advantages over traditional feature-based ones, emphasizing the value the product creates. Unlike feature-based roadmaps, where functionality is fixed for months, outcome-based approaches focus on specific goals that include acquiring customers, reducing churn, and enhancing user experience.
Transitioning to Outcome-Based Roadmaps
Transitioning from feature-based to outcome-based roadmaps involves setting clear outcome-based goals for the short term, involving key stakeholders in the goal-setting process, and determining features based on the desired outcomes. It's essential to focus on what needs to be achieved rather than on specific features, ensuring that the goals are specific, measurable, and supported by everyone involved.
Building an Outcome-Based Product Roadmap
To build an outcome-based product roadmap successfully, start by setting clear outcomes for the next six to twelve months aligned with the product strategy. Use selected features that contribute to meeting these goals and involve stakeholders and team representatives in collaborative workshops to co-create the roadmap. The focus should be on creating a roadmap that centers on outcomes and aligns with business needs and key performance indicators.
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Transitioning from Feature-Based to Outcome-Based Product Roadmaps
Outcome-based product roadmaps offer many benefits over traditional, feature-based ones including a strong focus on the value a product should create. But how can you introduce this new approach when an organisation is used to feature-based plans and stakeholders find it difficult to trust an outcome-based roadmap? To address this challenge, I introduce a four-step process in this article.