The Best Beauty Products of 2025: Our 25 Must-Have Skincare + Makeup Hall of Fame Winners

It’s our fifth annual Beauty Hall of Fame, and we’re celebrating with our biggest roundup yet — 25 iconic products that defined our routines in 2025. From new discoveries we can’t stop reaching for to the classics that have earned permanent top-shelf status, this is the definitive guide to what actually works.

Molly and Emese break down the crème de la crème across skincare, makeup, hair, body, and fragrance — the repeat offenders, the surprise obsessions, and the tried-and-true staples that survived every trend, every season, and every test.

Expect lash serums that truly deliver, concealers that flex with your face, bronzers that sculpt in seconds, clean palettes that make every eye look effortless, under-eye patches that wake your whole complexion up, exfoliating pads that change your skin’s texture, mist-on glow in a bottle, and the fragrances that make strangers stop you in elevators.

Five years, countless products, and one very dialed list — the official 2025 Beauty Hall of Fame has arrived. Grab your notes app and credit cards. It’s a good one.

A Sony Music Entertainment production. 

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