The Advanced Selling Podcast What Ultra High Achievers Say (Part 3 of 3)
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Dec 9, 2024 In their concluding discussion, top performers in sales reveal the power of tailored communication. They emphasize empathetic language and the art of storytelling as essential tools for building client connections. A spotlight on financial fluency highlights how elite achievers navigate money conversations to align solutions with client goals. The discussion also dives into the strategic use of respectful disagreement, showcasing how language can transform customer engagement. Humorous anecdotes bring light to the serious strategies behind successful sales.
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The Apple Watch Fiasco
- Bryan Neal recounts an experience at an AT&T store where an employee failed to effectively communicate with a potential customer.
- The employee's lack of empathy and unclear language led to a lost sale, highlighting the importance of meeting customers where they are.
Contextualize Brilliantly
- High achievers excel at contextualizing situations, understanding where customers are in their knowledge journey.
- Use clear language, avoid jargon, and help customers feel comfortable, especially with complex topics like technology.
Empathetic Language
- Employ empathetic language to connect with customers emotionally.
- Acknowledge their feelings and concerns to build rapport and trust.