Beyond The Family Business Danielle Saputo: Finding Your Own Voice as Next Gen in a Family Business
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Jan 9, 2026 
In this engaging conversation, Danielle Saputo, a third-generation member of the Saputo family and author of "I Am Enough," shares insights on identity and next-gen involvement in family businesses. She discusses the challenges of separating personal worth from family legacy and the importance of supportive family structures. Danielle also highlights her journey as a family business advisor, emphasizing the value of storytelling and intentional financial education for children. Her reflections on overcoming self-doubt and embracing one's voice provide a refreshing perspective.
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From Sicily Garage To Global Dairy
- Danielle traces Saputo's origin to a 1950s Sicilian immigrant family who built a cheese business from a garage into a global company.
- She highlights family roles early on, with siblings handling manufacturing, packaging, and sales to scale the operation.
Childhood Memory In The Cheese Room
- Danielle remembers crouching to watch stainless steel vats and the smell of cheese as a formative childhood memory at the plant.
- She says that smell instantly transports her back and shaped her sense of connection to the business.
Wealth Equals More Than Money
- Danielle reframes wealth as more than finances using the FISH model: financial, intellectual, social, and human assets.
- She argues focusing on human and social capital prevents the classic 'shirt sleeves to shirt sleeves' outcome.
