Agency Bytes Ep 068 – Anne Green, G&S Business Communications – Compassion Led Agency Culture
In this episode, I had the pleasure of chatting with Anne Green, the CEO of GNS Business Communications. We met in an airport lounge and talk about the value of putting oneself “out there” to meet new people and discover new opportunities. Anne shares her journey to becoming CEO, revealing her unique leadership style rooted in compassion and empathy. We dive into the challenges of leadership and the importance of overcoming the 'us versus them' mentality.
Anne opens up about the value of curiosity, enthusiasm, and making meaningful connections in the agency world. We explore the significance of understanding one’s purpose and staying focused amidst rapid technological changes. Anne stresses the importance of agencies revisiting their culture, mission, and values to stay aligned and impactful.
Our conversation also highlights the need for trust-building, inclusivity, and open communication within organizations. Anne’s leadership style, characterized by vulnerability and openness, fosters an environment where team members feel comfortable speaking up. We wrap up by discussing the importance of self-compassion and finding joy in the dynamic world of agency life.
Join us for an engaging and insightful discussion with Anne Green, filled with practical advice and heartfelt reflections on leadership and agency dynamics.
Key Takeaways
• Transitioning to a CEO role requires learning leadership at scale and managing a collaborative matrix style.
• A leader's style should be warm, empathetic, and open, with a focus on being of service and making connections.
• Resisting the 'us versus them' mentality is crucial in both internal agency dynamics and agency-client relationships.
• Compassion and empathy are essential in understanding and supporting clients, as well as fostering a positive agency culture.
• Curiosity and enthusiasm are key traits for agency leaders, as they drive learning, collaboration, and problem-solving. Understanding purpose and staying focused is crucial in the face of technological advancements.
• Agencies should revisit their own culture, mission, and values to stay relevant.
• Trust-building, inclusivity, and open communication are essential for a strong and effective organization.
• Leadership should embrace vulnerability and openness to create an environment where people feel comfortable speaking up.
• Self-compassion and enjoying life are important for personal fulfillment in the agency industry.
Chapters
00:00 Introduction and Background
05:33 Transitioning and Learning Leadership at Scale
14:23 Resisting the 'Us Versus Them' Mentality
27:39 Building Trust and Fostering Inclusivity
36:54 Self-Compassion and Enjoying Life in the Agency Industry
Anne Green taps 30 years of experience in integrated marketing communications in her role as CEO and partner at G&S Business Communications. She is responsible for ensuring excellence across all areas of agency performance and operations, from client service to the agency’s integrated offerings to cultivating a vibrant and growth-oriented culture. Anne was previously President and CEO of CooperKatz & Company, Inc., an award-winning agency she helped to build for more than two decades before it was acquired by G&S in 2018. She began her career with Burson-Marsteller in New York City. In her alternative lives, she would be a singer or literature professor - but agency life ensures she's always creatively engaged.
Connect with Anne on the G&S Communications website or LinkedIn.