SERP's Up SEO Podcast

SERP’s Up | Learning to use SEO data studies the right way

Nov 27, 2024

Dive into the complexities of SEO studies as experts dissect how methodology shapes conclusions. Discover the importance of being skeptical when evaluating data and the pitfalls of popular tools used in the industry. The conversation highlights the nuances of communicating complex data to clients effectively. Learn about the impact of zero-click searches and recent updates from Google Search Console. Finally, explore the volatility of URL visibility in Google’s AI, emphasizing the need for transparency and critical analysis in SEO data.

43:17

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Quick takeaways

Understanding the methodology and limitations of SEO studies is essential for making informed decisions and avoiding misleading conclusions.

Effectively translating complex SEO data into understandable content is crucial for engaging clients and stakeholders with clear insights and context.

Deep dives

Understanding SEO Studies

SEO studies can fall into distinct categories, including case studies, large-scale data studies, and targeted data studies. Case studies focus on outcomes from specific clients and provide valuable insights if the parameters align with your project, such as working in the same industry. However, it's crucial to approach these with skepticism, as they often do not share all contributing factors that led to results, like additional marketing initiatives or external events. Thus, while they can guide strategy, they may not guarantee similar outcomes due to varying circumstances.

Intro

2min

Navigating SEO Data: Methodology and Communication Insights

2min

Understanding SEO Data Studies

13min

Decoding SEO Data Discrepancies

17min

Exploring Zero-Click Searches and Google Search Console Updates

4min

Analyzing URL Volatility in Google's AI Overviews

6min

What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?

Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.

Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.

Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast.

Key Segments

[00:02:34] What's On This Episode of SERP's Up?

[00:04:05] Focus Topic of the Week

[00:21:08] Focus Topic Guest: Jess Joyce

[00:35:31] Snappy News

[00:41:25] Follow of the Week

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