SERP's Up SEO Podcast

SERP’s Up | Learning to use SEO data studies the right way

Nov 27, 2024
Dive into the complexities of SEO studies as experts dissect how methodology shapes conclusions. Discover the importance of being skeptical when evaluating data and the pitfalls of popular tools used in the industry. The conversation highlights the nuances of communicating complex data to clients effectively. Learn about the impact of zero-click searches and recent updates from Google Search Console. Finally, explore the volatility of URL visibility in Google’s AI, emphasizing the need for transparency and critical analysis in SEO data.
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INSIGHT

SEO Study Categories

  • Consider SEO data studies in three categories: case studies, large-scale data studies, and targeted data studies.
  • Each type has unique value and limitations.
ADVICE

Case Study Skepticism

  • Approach case studies with skepticism, as they may not reveal all contributing factors.
  • Implement similar strategies, but don't expect identical results.
ADVICE

Data Study Limitations

  • Remember data studies have limitations based on the tool's data set and features.
  • Conduct your own experiments to validate findings.
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