Analyzing URL Volatility in Google's AI Overviews

What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?

Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. 

Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.

Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast. 

Key Segments

[00:02:34] What's On This Episode of SERP's Up?

[00:04:05] Focus Topic of the Week

[00:21:08] Focus Topic Guest: Jess Joyce

[00:35:31] Snappy News

[00:41:25] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jess Joyce

Leigh McKenzie

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs 

Google’s Product Reviews Algorithm Update: Winners & Losers

Charting 10 Years of The Google Algorithm

News:

Google Search Console Finally Drops The Page Experience Report

Google site reputation abuse policy now includes first-party involvement or oversight of content

Google’s site reputation abuse policy is a band-aid for a bullet wound 

Exploring URL Volatility in Google's AI Overviews