Chill & Prosper with Denise Duffield-Thomas

Before you discount, try this

Sep 19, 2024

30:50

Snipd AI

Feeling pressure to cut prices? Discover innovative ways to boost sales without discounts. Learn about client engagement strategies like effective follow-ups and flexible payment plans. Explore how adding value can attract customers while maintaining your products' worth. Understand the risks of discounting and how it could reshape your brand perception. Uncover practical tips to enhance your business without devaluing your offerings.

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Quick takeaways

Effective follow-up with potential clients can significantly boost sales without requiring price discounts or devaluing services.

Implementing payment plans and package deals allows businesses to enhance revenue while maintaining the perceived value of their offerings.

Deep dives

The Power of Follow-Up

Effective follow-up is crucial for converting potential clients and can lead to increased sales without the need for discounts. Many clients simply require a reminder or an easy way to book services, as often they forget or get sidetracked by other priorities. For example, sending a personal email to inquire if a client still needs a service can yield positive results, leading to new bookings. Implementing tools like an online calendar can streamline the booking process and eliminate back-and-forth communication, making it simpler for customers to commit.

Alternative Strategies to Increase Sales Without Discounts

31min

Are you feeling the pressure to slash your prices right now?

I get it. When sales are slow, it's tempting to wave that discount wand.

But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.

If you're only discounting from a place of panic - STOP.

Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.

From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.

Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.

There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.

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