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Social Media Marketing Talk Show
YouTube Updates: Shorts, A/B Testing, Analytics, and More
Jul 15, 2023
Jerry Potter and Diana Gladney discuss the latest YouTube updates, including the new reply feature for YouTube comments with Shorts, optimizing thumbnails for video performance, and the rollout of early access for creators. They also explore AI-powered dubbing and the potential for adding more languages in the future.
29:42
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Quick takeaways
- YouTube Shorts Friends feature aims to connect creators and their audiences, but its impact and success are uncertain.
- YouTube's A/B Testing Thumbnails feature provides valuable data to improve video performance and click-through rates.
Deep dives
YouTube Shorts Friends: Connecting Creators and Audiences
YouTube is introducing a new feature called Shorts Friends, which aims to connect creators making short form content. This feature allows creators to collaborate, cross-promote, and interweave their audiences through YouTube shorts. However, Shorts Friends is currently invite-only and creators need to apply through YouTube. The purpose and criteria for selection are not clear. Some creators find this feature awkward as natural connections between creators and their audiences are usually based on genuine interest and existing relationships. The true impact and success of this feature remain uncertain.
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