The Creator Economy In Corporate Learning: About Udemy, 360 Learning, Articulate, And More.
Dec 1, 2021
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Discover the rapid rise of creator tools like Udemy and Articulate in corporate training. Learn how the marketplace model revolutionizes content creation, allowing for timely and relevant material. Explore the evolution of corporate learning platforms and recent strategic acquisitions. Uncover the importance of structured learning environments in businesses and the impact of the internal creator economy. Dive into the dynamic world shaping the future of corporate learning!
The corporate learning industry is booming, with significant investments indicating a strong demand for reskilling through platforms like Udemy.
Empowering internal expertise for training through tools like 360 Learning fosters knowledge sharing and enables organizations to create relevant, engaging content.
Deep dives
The Rapidly Growing Corporate Learning Market
The corporate learning industry is expanding significantly, with companies spending between $1,200 to $1,500 per employee on workforce training. Major corporations, such as Target and Walmart, have invested over a billion dollars in tuition reimbursement programs. With the pandemic and automation reshaping job requirements, there's an increasing demand for reskilling employees to meet new technological and professional standards. This presents a massive opportunity for platforms like Udemy to thrive by addressing the evolving needs of the workforce and providing customized and relevant training materials.
Udemy's Innovative Marketplace Approach
Udemy has revolutionized the traditional content development model in corporate learning by creating a marketplace that allows anyone to publish and sell courses. This differs from the conventional publishing model, where course creation is a lengthy and often cumbersome process, limiting the responsiveness to fast-paced changes in the business world. By empowering experts and enthusiasts to develop content, Udemy harnesses a vast pool of knowledge, resulting in a continually updated repository of courses that reflect the latest trends and technologies. This autonomous approach not only retains high-quality offerings but also allows for quick adaptations to emerging topics like cryptocurrency and cybersecurity.
The Future Potential of Internal Content Creation
The concept of harnessing internal expertise for training is gaining traction, allowing companies to develop bespoke content within their own workforce. Organizations can leverage tools like 360 Learning and Articulate to empower subject matter experts to create relevant learning materials tailored for their peers. This approach fosters a culture of knowledge sharing while also ensuring that the content is engaging and useful. As companies recognize the value of internal resources, integrating a structured content creation strategy can enhance learning and development initiatives, capitalizing on the growing trend of the creator economy.
In this podcast I explain why vendors like Udemy, Articulate, 360 Learning, Fuse Universal, and other “creator tools” are growing at a breathtaking rate in the enormous market for corporate training. I also explain...
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