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Online Selling Partner Podcast
Episode #12 - Nick Nichols: How to be successful inside Billion $$ brands! Growing on the Brand Side, Amazon Vendor/1P price increases, Marketshare growth and more!
Oct 21, 2023
Nick Nichols, expert in brand management and marketing, shares insights on working within billion-dollar brands. Topics discussed include navigating Amazon Vendor/1P relationships, strategies for managing price increases, and tactics for driving market share growth.
51:35
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Quick takeaways
- Prioritize both profitability and revenue growth to achieve sustainable success in your Amazon business.
- Consider a hybrid approach of using both Amazon Vendor Central (1P) and Amazon Seller Central (3P) to maximize the advantages of each model.
Deep dives
Focus on profitability and growth
To drive success in your Amazon business, prioritize both profitability and revenue growth. Simply focusing on increasing sales without considering profitability can lead to unsustainable business practices. By implementing strategies to cut costs, improve pricing, and optimize your product detail pages, you can achieve sustainable growth while maximizing profitability.
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