Online Selling Partner Podcast Episode #12 - Nick Nichols: How to be successful inside Billion $$ brands! Growing on the Brand Side, Amazon Vendor/1P price increases, Marketshare growth and more!
Oct 21, 2023
Nick Nichols, expert in brand management and marketing, shares insights on working within billion-dollar brands. Topics discussed include navigating Amazon Vendor/1P relationships, strategies for managing price increases, and tactics for driving market share growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Favorite restaurant in Chicago and first experience in the Amazon world
02:33 • 2min
Managing Brands and Transitioning to the Brand Side
04:41 • 4min
Discussion on a $5 billion company and its brands, including Pokemon cards and 'gold dig it' toy
08:12 • 2min
Growing the Amazon One P Business
09:53 • 19min
Measuring Success on Amazon: Market Share and Profitability Growth
29:15 • 20min
Driving Revenue Growth, Profitability, and Market Share
49:30 • 2min